Jacob & Co Watches

Jacob & Co Watches at Marc Samuels

At Marc Samuels, Jacob & Co is the name we reach for when someone wants a watch that does the impossible. In a field where most brands prize restraint, Jacob & Co goes to the opposite extreme, creating three-dimensional mechanical spectacles that seem to defy belief: miniature solar systems that orbit the dial, tiny engines that actually run, tourbillons that spin in every direction at once. These are not simply watches but wearable works of kinetic art, and for the person who wants a timepiece unlike anything else on earth, nothing compares. That is the appeal of Jacob & Co watches.

What makes Jacob & Co so special is that the spectacle is backed by genuine watchmaking of the highest order. The brand's grand complications are real feats of Swiss engineering, among the most technically ambitious watches ever made, and they are married to the eye of a master jeweler. That dual soul, part haute horlogerie, part high jewelry, is the heart of the brand, and it makes Jacob & Co a natural fit for a house like ours that has always understood both worlds, which is exactly the spirit behind Jacob & Co watches.

Because a Jacob & Co has to be seen to be believed, our Frisco and Grapevine showrooms are the ideal place to experience one. As an authorized Jacob & Co dealer, we can show you these extraordinary pieces up close, explain the artistry and mechanics behind them, and help you find the right watch for you. The sections below take the collection in turn, with the story and the guidance worth having before you explore the Jacob & Co watches on offer.

The Story of Jacob & Co Watches

Few brands in watchmaking have a story like this one, and it begins not with a watchmaker but with a jeweler. Jacob Arabo was born in 1965 in Tashkent, then part of the Soviet Union, into a family with a long jewelry tradition, and emigrated to New York as a teenager. He trained as a jewelry designer, and in 1986, at just twenty-one, he opened his own workshop in New York's Diamond District under the name that would become famous: Jacob & Co.

Jacob the Jeweler

For its first fifteen years, Jacob & Co was purely a jeweler, and an extraordinary one. Arabo's bold, unconventional designs, especially his dramatic use of diamonds, drew a devoted following, and it was the legendary Notorious B.I.G. who gave him the nickname that stuck: "Jacob the Jeweler." He became the jeweler of choice for a generation of stars and tastemakers, celebrated for creating pieces like no one else would attempt. That reputation for daring, jewel-forward design is the foundation on which everything since has been built, and it still shapes Jacob & Co watches today.

From Jeweler to Watchmaker

Watchmaking had fascinated Arabo since childhood, and in 2001 he brought that passion to life with his first timepiece, the Five Time Zone, a bold, colorful watch that showed five zones at once and became an icon. It was such a success that Arabo set his sights higher still, and in 2007 he established Jacob & Co in Geneva, at the very heart of Swiss watchmaking, and launched the Quenttin, a watch with a then record-setting month-long power reserve. From that point on, the brand pursued ever more ambitious mechanical creations, growing into one of the most daring names in haute horlogerie. Today it remains a family company, and every one of these Jacob & Co watches carries that same spirit of a jeweler who refused to accept limits. That spirit runs through every one of these Jacob & Co watches.

Jacob & Co Watches: Inspired by the Impossible

The phrase that defines Jacob & Co is its own motto: "Inspired by the Impossible." It is not a slogan so much as a design philosophy, the belief that a watch should attempt what no one thinks can be done, and then do it. Where the watch world often celebrates tradition and restraint, Jacob & Co celebrates spectacle, movement, and pure imagination, and the results are unlike anything else in horology. Imagination defines Jacob & Co watches, and it is the first thing people feel when they see Jacob & Co watches.

This is what makes the brand so exciting. A Jacob & Co is designed to astonish, to turn the simple act of telling time into a performance of spinning tourbillons, orbiting planets, running engines, and dancing complications, all beneath sapphire crystal. Yet none of it is mere show, since each spectacle is driven by genuinely sophisticated mechanics. That marriage of showmanship and engineering runs through every one of these Jacob & Co watches, and it is why the brand has become a name apart, and Jacob & Co watches with it.

The philosophy shows in how the brand approaches every project. Where another house might refine an existing idea by a fraction, Jacob & Co asks what has never been attempted, then commits the years of engineering needed to make it real. A running engine, a working roulette wheel, a music box, a fourth axis of rotation on a tourbillon, all began as ideas most watchmakers would have dismissed as impossible. The willingness to chase them anyway, and to see them through to a finished, functioning watch, is the truest expression of the brand's character, and it is why no two visits to the collection are ever quite the same. Restless invention keeps Jacob & Co watches fresh.

Where the Jeweler Meets the Watchmaker

What truly sets Jacob & Co apart is the meeting of two worlds that rarely combine at this level. The brand approaches watchmaking with the soul of a jeweler, bringing a master gem-setter's eye to pieces that are also feats of serious mechanical engineering. It is a rare combination, and it is written into the brand's very origins, a jeweler who became a watchmaker without ever leaving the jeweler's art behind. That dual soul defines Jacob & Co watches.

This dual identity is exactly why Jacob & Co feels so at home at Marc Samuels. As a jeweler that has always dealt in fine watches, we understand both sides of the brand, the gemwork and the horology, the artistry and the mechanics. We can speak to the beauty of a diamond-set dial and to the genius of a multi-axis tourbillon, and we appreciate a house that refuses to choose between the two. For a jeweler and a client alike, Jacob & Co watches are where the two great traditions of fine adornment and fine watchmaking become one in Jacob & Co watches.

It is a pairing we find genuinely inspiring. The same qualities we prize in a fine piece of jewelry, the selection of every stone, the precision of the setting, the way light plays across a finished surface, are present in a Jacob & Co, alongside a level of mechanical ambition that few watches anywhere can match. Helping a client discover a piece that lives in both worlds at once is one of the real pleasures of what we do, and it is why we are proud to represent a brand whose story began, as ours does, at the jeweler's bench, the same place the story of Jacob & Co watches begins, which is why Jacob & Co watches feel so at home with a jeweler.

The Astronomia Jacob & Co Watches

If one watch embodies Jacob & Co, it is the Astronomia. Introduced in the middle of the last decade, it is the piece that redefined what a watch could be and became the brand's signature masterpiece. It is difficult to describe and unforgettable to see, a genuine mechanical spectacle worn on the wrist, and the signature of Jacob & Co watches.

A Solar System on the Wrist

At the heart of the Astronomia is a vertical, crownless movement whose central axis carries four rotating arms, and the whole assembly turns slowly within the case like a tiny solar system. One arm carries a multi-axis flying tourbillon, spinning in several directions at once. Another holds a small time dial, kept perfectly upright by a clever differential as it orbits. A third bears a spinning globe of the Earth, and the fourth an exclusive diamond, cut with hundreds of facets, that represents the Moon. Each element rotates on its own axis while the whole ensemble circles the dial. It is watchmaking as theater, and there is genuinely nothing else like it. Few Jacob & Co watches astonish the way the Astronomia does, and no other Jacob & Co watches put a solar system on the wrist.

A Decade of Astronomia

Since that first model, Jacob & Co has built the Astronomia into a whole universe of its own, with many sub-collections exploring the idea in different forms, some set with extraordinary gems, some depicting dragons or other creatures, some pushing the mechanics further still. The brand recently marked the collection's tenth anniversary with a version that added a fourth axis of rotation to its tourbillon, a world first. Across all its forms, the Astronomia remains the definitive statement of what these Jacob & Co watches can be, and the truest expression of the brand's imagination, and the summit of Jacob & Co watches.

The Bugatti Jacob & Co Watches

Among the most astonishing Jacob & Co watches are those born of its partnership with Bugatti, the legendary hypercar maker.

An Engine on the Wrist

The centerpiece is the Bugatti Chiron Tourbillon, and it contains something no other watch does: a fully working miniature engine. When you press a button, a tiny sixteen-cylinder engine, modeled on the Bugatti W16, springs to life on the dial, its pistons pumping and its turbochargers spinning, exactly like the real thing. It is a genuine automaton of remarkable complexity, animating in a way that has to be seen to be believed, and it is entirely unique in watchmaking. No other timepiece puts a running engine on the wrist. It is one of the most astonishing Jacob & Co watches ever made, and among the boldest Jacob & Co watches of all, a favorite of everyone drawn to Jacob & Co watches.

Automotive Meets Horological

Alongside the running engine sits an inclined flying tourbillon, and the case itself is sculpted to echo the flowing body of the Chiron. It is a breathtaking meeting of automotive and horological engineering, a watch that captures the thrill of a hypercar on the wrist. The partnership has produced several pieces over the years, each drawing on Bugatti's design language and its obsession with performance. For the collector who loves both fine machines and fine watches, the Bugatti collection represents some of the most thrilling Jacob & Co watches ever created, and a perfect example of the brand's boundless ambition, and of what Jacob & Co watches can be.

The Opera and the Musical Jacob & Co Watches

Jacob & Co does not stop at motion, it adds sound. The Opera collection contains genuine musical watches, each fitted with a real music box built into the movement. At the turn of a crank, the watch plays a beloved theme, from The Godfather or from Scarface, its tiny cylinder and combs producing real music from the wrist, while a triple-axis tourbillon spins and miniature figures animate the dial.

To combine a working music box, a multi-axis tourbillon, and intricate hand-finished artistry in a single wristwatch is a feat few watchmakers would even attempt, and it captures everything the brand stands for. The Opera turns a watch into a tiny theater, an object that performs for its owner in the most literal sense. It is among the most theatrical and emotional pieces the brand makes, and a favorite of collectors who want their timepiece to move them as well as amaze them, as the finest Jacob & Co watches do.

The engineering behind the music is genuinely serious. A watch-sized music box must produce a recognizable melody from a cylinder and comb small enough to fit within a movement that also drives a spinning tourbillon and the timekeeping itself, all without the sound or the mechanics interfering with one another. That the result is not only functional but genuinely musical, and paired with animated figures that bring the theme to life, shows how far the brand is willing to go in pursuit of an idea. Few objects in any field turn engineering so completely into pure delight, which is the whole spirit of Jacob & Co watches.

The Casino and Other Jacob & Co Watches

The brand's inventiveness seems to have no limits, and its catalog is full of watches that do the unexpected. The Astronomia Casino carries a fully working miniature roulette wheel on the dial, which the wearer can actually spin, complete with a tiny ball, alongside the brand's signature rotating tourbillon. It is playful, brilliant, and unmistakably Jacob & Co.

There are many more such marvels, from watches with split-flap displays that recall airport departure boards to those with twin central tourbillons or other kinetic surprises. Each one takes a bold idea and executes it with real mechanical seriousness, so the whimsy is always backed by genuine craft. This restless creativity is a large part of what makes the brand so beloved, and it means these Jacob & Co watches are always surprising, never predictable. Surprise is part of the appeal of Jacob & Co watches.

What ties all of these creations together is a refusal to treat the dial as a flat surface. In a Jacob & Co, the dial becomes a stage, a three-dimensional space where mechanisms live, move, and perform, and where depth and motion matter as much as the reading of the time. It is an approach that has influenced how many people think about what a watch can be, and it explains why these pieces reward long looking. There is always another detail to notice, another movement to catch, another small feat of engineering hidden in plain sight, on every one of these Jacob & Co watches.

The Epic X and the Way In

Not every Jacob & Co is a seven-figure grand complication. The Epic X collection is the brand at its most wearable and, relatively speaking, its most accessible, a sporty, boldly skeletonized watch that shows off an open movement through a modern, architectural case. It carries the brand's daring design spirit in a form made for everyday wear, and it comes in a wide range of materials, from titanium to gold to gem-set editions, making it the most wearable of Jacob & Co watches.

For many people, the Epic X is the natural introduction to the brand, offering the unmistakable Jacob & Co look and feel without the complexity of a spinning-planet masterpiece. There is also the Five Time Zone, the colorful multi-zone watch that started the brand's watchmaking story and remains a stylish, distinctive choice. Together these lines show that Jacob & Co watches range from the bold and wearable to the utterly extraordinary, with a piece to suit different tastes and different moments, so the range of Jacob & Co watches runs wide, wider than the spectacle pieces alone suggest.

Jacob & Co High Jewelry Watches

Given its origins, it is no surprise that Jacob & Co creates some of the most spectacular jeweled watches in the world. This is where the brand's founding art shines most brightly, in pieces where the gem-setter's craft takes center stage.

The Billionaire

The Billionaire collection is the most famous expression of this art, a line of watches almost entirely covered in diamonds, including a legendary creation set with hundreds of carats that became one of the most valuable watches ever made. The Billionaire is the ultimate statement of the brand's jewelry heritage, a watch where the timekeeping almost disappears beneath a blaze of perfectly matched stones. It represents the very pinnacle of what a jeweled watch can be, and it is unmistakably the work of the house that Jacob the Jeweler built, and it shines through the finest Jacob & Co watches.

Masterpieces of Gem-Setting

Beyond the Billionaire are other high-jewelry masterpieces, watches set with rare and colored gemstones using the most demanding techniques, where every stone is hand-selected and set by the brand's jewelers. These pieces blur the line between watch and jewel entirely, and they showcase exactly the craft that made Jacob Arabo's name in the first place. For the client who wants a watch that is also a genuine masterwork of jewelry, these Jacob & Co watches are without equal, and they speak directly to our own passion as a jeweler, which is why we love these Jacob & Co watches and are proud to represent Jacob & Co watches.

Jacob & Co Watches and Genuine Swiss Watchmaking

For all their spectacle, Jacob & Co watches are serious feats of Swiss watchmaking, and Jacob & Co watches carry that substance beneath the spectacle.

Made in Switzerland

The brand's mechanical timepieces are Swiss-made, their sophisticated movements developed and crafted in Switzerland, with the brand's watchmaking established in Geneva at the very center of the craft. The complications that power the Astronomia, the Bugatti, and the Opera are genuine engineering achievements, some of them world firsts. A Jacob & Co brings together an American brand's fearless creative vision and the deep technical tradition of Swiss horology, and that combination is central to what Jacob & Co watches are.

Serious Jacob & Co Watches, Young House

What is remarkable is that the brand achieves all of this as a relatively young house, having built real horological credibility in a field where most great names count their history in centuries. Jacob & Co earned its place by daring to attempt what others would not and then executing it to the highest standard. Behind every orbiting planet and running engine is a movement of genuine sophistication, hand-finished with care. That combination of showmanship and real substance is why these Jacob & Co watches command the respect of serious collectors, not just admirers, and it is why collectors seek out Jacob & Co watches.

Jacob & Co Watches in the World

Few luxury brands have captured the imagination quite like Jacob & Co. From its beginnings as the jeweler to a generation of stars, the brand has always lived at the meeting point of watchmaking, jewelry, and culture, and its extraordinary creations have found their way onto the wrists of entertainers, athletes, and collectors the world over. To wear a Jacob & Co is to make a statement that few other watches can match, a declaration of success and individuality recognized everywhere, and Jacob & Co watches are known far beyond collecting.

That cultural presence rests on genuine achievement. Jacob & Co earned its standing not by imitating the established houses but by daring to create what no one else would, and its watches carry that boldness with real substance behind it. When you wear one, you wear a piece from a house that redefined what a watch could be, and that pioneering spirit is a genuine part of the appeal. It is a large part of what makes these Jacob & Co watches so exciting to own.

Why Jacob & Co Watches Endure

Spectacle alone rarely lasts, and many a bold idea has faded once its novelty passed. Jacob & Co endures because its spectacle has always been built on real watchmaking and real jewelry craft. The orbiting planets, the running engines, the jeweled dials are all the product of genuine engineering and genuine artistry, not surface flash, and that substance has given the brand lasting standing among collectors. In a relatively short time, Jacob & Co has proven that its vision was not a passing sensation but a lasting contribution to the art. That is why Jacob & Co watches endure, and why Jacob & Co watches keep their following.

It is also why these watches hold their fascination across the years. A masterpiece like the Astronomia is as astonishing today as when it first appeared, the brand's craftsmanship continues to command respect, and its restless imagination keeps the collection ever fresh. The finest Jacob & Co watches will still amaze and still enthrall many years from now, still unlike anything else in existence. That combination of pure spectacle and genuine substance is why the brand has earned its lasting place, and why a Jacob & Co remains such an extraordinary choice.

What Sets Jacob & Co Watches Apart

Plenty of brands make fine watches, and a few make bold ones, but none makes watches quite like Jacob & Co. What sets the brand apart is the sheer scale of its imagination, matched by the engineering to make it real. No other house turns the dial into a spinning solar system, a running engine, or a working roulette wheel, and no other house brings a master jeweler's eye to complications this ambitious. Jacob & Co offers pure spectacle and genuine haute horlogerie in a single watch, an experience that is visual, mechanical, and emotional all at once. For the person who wants a watch that astonishes, that does what no other watch can do, there is simply no substitute for Jacob & Co watches.

Is Jacob & Co a Luxury Watch Brand?

It is a fair question, and the answer is an emphatic yes, at the very highest level. Jacob & Co is a genuine luxury house operating at the summit of haute horlogerie and high jewelry, creating some of the most technically ambitious and precious watches in the world. Its grand complications are Swiss-made feats of engineering, its jeweled pieces are masterworks of gem-setting, and its finest watches rank among the most valuable ever created. This is luxury without compromise.

What can make Jacob & Co easy to misjudge is its exuberance, which some mistake for showiness without substance. That would be a mistake. Beneath the spectacle lies genuine watchmaking of the first order, the work of a house with real horological ambition and a jeweler's incomparable craft. Its prices reflect that standing, ranging from more attainable pieces to grand complications and jeweled masterpieces worth a fortune. For the collector who wants luxury delivered with imagination and daring rather than quiet convention, Jacob & Co is luxury of a rare and thrilling kind.

Choosing the Right Jacob & Co Watches for You

With a collection this extraordinary, choosing a Jacob & Co is a genuinely exciting experience, and one best enjoyed in person. In Frisco or Grapevine you can see these remarkable watches up close, watch the mechanisms come to life, and let the collection help you find which of these Jacob & Co watches speaks to you.

Your First Jacob & Co

If this is your first Jacob & Co, the right choice depends on what draws you to the brand. The Epic X is the natural starting point for anyone who wants the brand's bold, distinctive style in a wearable everyday form, while the Five Time Zone offers colorful, practical character. For the collector ready for a true masterpiece, the Astronomia is the definitive statement, and the Bugatti and Opera offer spectacle of a different kind. There is no wrong first Jacob & Co, only the one whose imagination speaks to yours, and seeing them in person is the surest way to know.

A Jacob & Co as a Gift or Heirloom

A Jacob & Co is an unforgettable gift and a genuine heirloom, a watch so extraordinary that it marks a milestone like almost nothing else can. It is a piece the recipient will treasure and remember, and one that carries a remarkable story with it. Whether a jewel-set piece for a special someone or a mechanical marvel to celebrate a great achievement, a Jacob & Co makes a gift of real significance, and our team is glad to help you choose something worthy of the occasion, from the many Jacob & Co watches we can show you.

A Jacob & Co for the Extraordinary Moment

A Jacob & Co is a watch for the moments and the people that are anything but ordinary. It is the ultimate statement of success and individuality, a piece for someone who has achieved something remarkable and wants to mark it with a watch as exceptional as the occasion. Its spectacle and its artistry suit celebration above all, whether crowning a milestone, a great triumph, or simply the desire to own something truly rare. A grand complication makes an unforgettable centerpiece, a jeweled masterpiece brings incomparable glamour to a special evening, and even the Epic X carries the brand's unmistakable presence into everyday life. Because these are watches like no other, they belong to the person who wants to celebrate life's greatest moments in the boldest possible way. To wear a Jacob & Co is to wear the extraordinary.

Caring for and Servicing Your Jacob & Co Watches

A Jacob & Co is an intricate and precious watch, often a grand complication of great sophistication, and it deserves careful handling. Keep it clear of hard knocks and strong magnets, treat its jeweled surfaces gently, wipe it now and then with a soft cloth, and store it safely when it is not being worn. The more complicated the watch, the more it rewards attentive care, since the mechanisms within are among the most delicate and remarkable in all of watchmaking.

Because these watches are so specialized, service should always be entrusted to the proper experts, who understand their extraordinary movements. A grand complication may call for particular attention over the years to keep its spectacle performing flawlessly, and its value makes proper care all the more important. As an authorized Jacob & Co dealer, our team in Frisco and Grapevine is glad to advise you on service and to help see that your watch is always cared for as it should be.

An Authorized Jacob & Co Dealer You Can Trust

With watches this rare and valuable, buying from an authorized dealer is essential, and it lets you buy with complete confidence. As an authorized Jacob & Co retailer, Marc Samuels offers only genuine watches, each backed by the full manufacturer's warranty, so you never have to wonder about authenticity or coverage. With pieces of this significance, the assurance of an authorized source matters more than ever. You get the real watch, the real guarantee, and a team that stands fully behind it, on every one of these Jacob & Co watches.

Just as important is the experience. In our showrooms you can see these extraordinary watches in person, watch their mechanisms come alive, appreciate the gemwork up close, and get honest, knowledgeable guidance from people who genuinely love both fine watches and fine jewelry. Because we are a jeweler who understands exactly what makes Jacob & Co special, and a local house with two showrooms and long-standing relationships, the relationship does not end when you leave with your watch. It continues for as long as you own it, which is the real value of buying from a trusted local dealer rather than a faceless website.

The Jacob & Co Watches Owner

There is a certain kind of person drawn to Jacob & Co, and they are anything but ordinary. The Jacob & Co owner values individuality above all, and would rather wear something astonishing than something safe and expected. Often there is a genuine love of mechanics and artistry, a fascination with how these impossible watches work, and the confidence to wear a piece that draws every eye in the room. It is a watch for someone who has achieved something and wants a timepiece as exceptional and singular as they are.

That character is exactly why a Jacob & Co becomes a watch someone treasures. Among Jacob & Co watches there is a piece to suit a range of tastes, from the wearable Epic X to the spectacular Astronomia to the jewel-set masterpieces, and the pleasure of choosing one is the pleasure of finding a watch that matches a bold and singular spirit. It is imaginative without limit, luxurious without compromise, and it rewards the person who wants their watch to be truly extraordinary and unmistakably their own.

Visit Marc Samuels in Frisco and Grapevine

No photograph, and no video, can truly capture a Jacob & Co. The orbiting arms of an Astronomia, the running pistons of a Bugatti engine, the music rising from an Opera, the fire of a diamond-set dial, all of it must be seen in person to be believed. That is why we invite you to experience Jacob & Co watches at our Frisco and Grapevine showrooms, where you can take your time, watch these marvels come to life, and get to know the collection with people who share your fascination. If you are drawn to watchmaking at its most imaginative, searching for a genuine masterpiece, or looking for a specific piece, our team is here to make the visit warm, unhurried, and yours, and to help you find the Jacob & Co that leaves you truly amazed.

Frequently Asked Questions

Who founded Jacob & Co, and who owns it?

Jacob & Co was founded in New York in 1986 by the jewelry designer Jacob Arabo, widely known as "Jacob the Jeweler." He began as a diamond jeweler before expanding into watchmaking, and he remains the creative force behind the brand. Jacob & Co is a privately held, family company, with Arabo's son Benjamin Arabov serving as chief executive.

Is Jacob & Co Swiss made?

Yes. Although Jacob & Co was founded in New York, its mechanical watches are Swiss-made, with their sophisticated movements developed and crafted in Switzerland, and the brand established its watchmaking in Geneva, at the heart of the Swiss industry. A Jacob & Co combines an American brand's bold creative vision with genuine Swiss watchmaking.

Does Jacob & Co make its own movements?

Yes. Jacob & Co's grand complications are built on genuinely sophisticated in-house movements, including some that were world firsts, such as the multi-axis tourbillons of the Astronomia and the working engine of the Bugatti Chiron Tourbillon. These are real feats of Swiss engineering, not off-the-shelf mechanisms, which is a large part of why the brand is respected by serious collectors, who prize Jacob & Co watches for their substance as much as their spectacle.

Is Jacob & Co a luxury watch brand?

Yes, Jacob & Co is a luxury brand at the very highest level, operating in both haute horlogerie and high jewelry. It creates some of the most technically ambitious and most precious watches in the world, from spinning multi-axis tourbillons to fully jeweled masterpieces. Its prices reflect that standing, ranging from more attainable pieces to grand complications worth a fortune.

Are Jacob & Co watches good?

Yes. Beneath their spectacle, Jacob & Co watches are genuine feats of Swiss watchmaking, with sophisticated in-house complications, precious materials, and meticulous hand-finishing, all brought to life with a master jeweler's eye. They are best understood as wearable works of kinetic art and true collector's pieces, prized for doing what no other watches can do rather than for quiet tradition.

Does Marc Samuels service Jacob & Co watches?

As an authorized Jacob & Co dealer, our team in Frisco and Grapevine can advise you on servicing your Jacob & Co and help see that the work is handled by the proper specialists. Given how intricate these watches are, service should always go to experts who understand their extraordinary movements. Visit either showroom and we will be glad to help you plan for it.